This is a premium product and the design needed to both engage, and instruct the consumer about the colour change that naturally occurs. The product on shelf variably can become pink, this is evidence of its purity and the design underlines this positively.
Project
Honest Harvest
Identity and
Packaging design
Agency
Union Inc.
Client
Honest Harvest
Responsibilities
Concept
Design Development
Design Refinement
Presentation
Art Direction
Finished Art
Roll Out