Fletcher is a new and innovative art enterprise providing an exclusive, unique and exciting experience, product and service for new and established art collector’s. The Fletcher Brand Identity reflects the values of Fletcher’s ever-changing and unexpected offering. It is versatile and primarily serves to showcase the artist’s work, whether it be promoting an exhibition or event or curating it for private residences. Examples of the Web Homepage and Identity Style/User Guide shown here.
Project
Identity Design
Client
Fletcher Arts
Responsibilities
Concept
Naming
Design Development
Design Refinement
Creative Direction
Style Guide
Finished Artwork